Frank Lloyd Wright (1867-1959) was a renowned architect who thrived during a period known as the Arts and Crafts movement. His design choices were well ahead of his time and many of his designs included natural elements of nature. The concept behind this five panel accordion fold brochure was to treat the pages as a piece of architecture focusing on minimalistic shapes and experimental typographic layouts. The brochure is for the museums exhibit featuring the life work of Frank Lloyd Wright and to promote the Guggenheims 50th anniversary. To accompany the brochure there was a street advertisement, and ticket design to catch a viewers attention while staying true to Frank Lloyd Wrights’ design aesthetics.