Pandora stands for "all gifted” in the Greek culture. This radio company’s main mission is to create a connection with the music an individual listener loves. Pandora lets the listener create an account where they can make as many personal radio stations as desired, while suggesting new songs similar to ones selected. With the re-brand, the identity shows the name multiplied and emanating, as if the design was moving like the beats from a bass. The interface has a cool blue color palette pleasing to the eye so the music stands as the dominant feature. Along with the logo, website, and mobile interface, there is also a “branding standards” manual created for the companies internal employees.
