This publication was created in collaboration with fellow graphic designer Ashley Ingram. Volkswagens' design has always been concise, simple, and direct to the point, sparking viewer’s interest in the purchase of these quality German cars. Within this publication is inspiration of historical VW advertising and tag lines. The design goal was to emphasize quality within existing VW design layouts, typography, and color schemes. This annual report portrays large full bleed photos and a color palette which stays true to the corporate identity of Volkswagen.
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